There's more to us than our hair.
EXECUTIVE CREATIVE DIRECTOR
Sanmari started off her professional design career in 2008 with an internship at Ogilvy in Johannesburg after graduating with a B. Tech degree in graphic design from TUT. She also holds qualifications form the Imperial College of London as well as Vega Brand School.
In 2013, in conjunction with the Department of Arts and Culture, she rebranded The South African State Theatre, while later leading a dynamic team of six, entrusted with the advertising of productions at the six-theatre complex as well as the internal brand management of the enterprise. While working with the biggest theatre in Africa she had the privilege of working with industry giants such as Hugh Masekela, the Parlonotes and Cassper Nyovest to only name a few. Her performance art photography work has been published in nearly every South African news publication.
2019: Tonic awarded Best Brand Identity Expert, Gauteng
2015 - 2018: Photography published in various publications, including Mail & Guardian and Daily Maverick
Lourina is an internationally recognised, multi-disciplinary designer with a knack for problem solving.
She has been involved with big brands since the beginning of her career in 2004 when she worked for advertising agency FCB in Johannesburg. Thereafter she joined, HKLM, one of the largest branding agencies at the time and Fandam Studio, a highly specialised branding and design studio in Johannesburg.
In 2011 Lourina completed a cross-disciplinary Master’s programme at the prestigious Central St Martins College, University of the Arts, London. Lourina graduated top of her class comprising students from all over the world and across all creative disciplines.