WOZA - CTFC campaign

THROUGH-THE-LINE CAMPAIGN

This strategic graphic design campaign was aimed at encouraging fashion enthusiasts to buy from South African designers. WOZA stands for 'Wear Only ZA,' an acronym that is also a Zulu word meaning 'come on board'.  Briefed and funded by the Cape Town Fashion Council, the campaign ran across Cape Town and included print, web, a social media campaign and a media launch.

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Tygervalley, Pretoria East, Gauteng, South Africa

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