Amivent
BRAND STRATEGY & IDENTITY DESIGN
Amivent Clinics are national affordable clinics bridging the gap between public and private healthcare
Amivent
BRAND STRATEGY & IDENTITY DESIGN
Amivent Clinics are national affordable clinics bridging the gap between public and private healthcare
AI Projects
CREATIVE IDEATION, COLLABORATION, CREATIVE DIRECTION
At Tonic Branding, we use AI to speed up ideation, spark visual concepts, and early concept development at speed. It enhances collaboration, ensures consistency, and helps us deliver smart, strategy-aligned solutions faster.
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We use prompt engineering to achieve image consistency with variation, make use of image reference, act as creative director and visionary with cohesion, and even instruct AI's to prompt one another in cases where platforms excel in specific tasks.
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This portfolio spans from 2023 to the present day, and includes the use of various AI image generation platforms such as MidJourney, DALL.E, Reve, Envato, Adobe, and similar.
Projects below are represented in chronological order, clear improvements in AI capabilities can be observed.
Successfully recreated client product representation with improvements to image quality and overall aesthetic by prompting AI image generation software.
Supporting graphics created by way of AI image platform in client approved brand colour palette to be used in final creative layouts - website splash page in this case
Used AI image generation to represent spatial design visuals to sell services to our industrial manufacturing client within the FMCG space. The sale was successful.
Vector style iconography created to represent client product lines across various platforms and media. From here image tracing would have been deployed to produce final vector file. However, today Adobe offers compelling vector-based AI capabilities.
AI images are especially useful when surrealistic concepts need to be conveyed, assisting in the adoption of ideas by the audience, ultimately increasing project success metrics. In this project we successfully developed the global engineering firm name 'Atana'.
Photorealistic images crafted to represent client target market for a hair styling franchise, featured in social media advertising campaigns with clear control in image consistency, while applying specific edits
Creation of custom on-the-spot images required for client presentation decks assisting in visual ideation and presentation of ideas to assist in product and service sales .
Creative ideation images successfully conveyed internal stakeholder engagement initiatives for global engineering firm.
Existing images are used as reference to create 3D mockups to assist in conveying ideas visually
Early concept exploration of logo design concepts shape the final outcomes, much like collaboration with creative team members
Creation consistent images with variation to assist in complex UX visual journey and product customization options.
This was our very first campaign using AI images - the client wanted a fun concept to promote upcoming holiday specials. We conceptualised that 'wallets deserve holidays too' and ran a successful promotion.
