New Brand: You might be starting your second, third or even fourth business or you are starting a new business with funding and you understand the value of doing things the right way the first time around. Our 5-Step Brand Strategy & Identity Design is for you if you want to propel your business or organisation forward as fast as possible. Our 5-Step Brand Strategy & Identity Design package is the right choice for you if you want to grow your business faster and outperform your competitor or if you report to investors and stakeholders on the growth of your business and want to fast-track that growth. Rebrand: If you have been in business for a few years you might already experience some of these frustrations when evaluating the current state of your visual brand: current visuals and logo do not represent who you truly are or want to become does not support current or future strategic business goals you are missing opportunities to win new clients you are struggling to keep current clients coming back competitors are outperforming you We can help you rebrand your business or organisation so you can land better clients, enjoy more sales or even help improve your brand value if you want to sell your business.

The process takes up to 6 weeks to roll out all deliverables to your satisfaction. This estimate accounts from the day we book your strategy session to the day your final style guide and all related brand assets are delivered. This estimate is based on single revisions per round with feedback given within a 36 hour window.

Although creating a logo design without following strategy and creative development is possible, this is not recommended. You might end up with a logo that does not represent your aspirational identity and will need to incur costs to redesign your logo once we do decide to follow the recommended 5-Step Brand Strategy & Identity Design process. Creating the logo at the beginning will also influence the creative development of your brand once complete, whether the logo truly represents you, or not - you might have heard the expressions - 'the tail wagging the dog' or 'putting the horse before the cart'. It's possible, but risky and not recommended for serious and growing businesses. Many of our clients followed the 'logo and a website' route before finding us, only to then come to us to recreate their identities based on defined strategy, resulting in their entire visual identity having to be recreated. We understand that it may not always be possible to invest the needed funds in the very early stages of launching a business. Most of our clients who come to us for a rebrand already have a logo but they are looking for something that represents them better and that can help them attract the right kind of audience and clients by looking more professional. Once business owners start realise the immense impact their visual identity plays in the success of their business, they come to us for help with the process of rebranding their businesses to support their strategic goals. Although designing the logo at the beginning is entirely possible, it is not the main issue our process aims to solve. Any designer with good technical skills and the right software can design a logo that might seem applicable in that moment, however, we aim to dig deeper and uncover the true meaning behind your identity then strategically use that to inform all of our creative decision making - this not only ensures consistency and easier decisions making but also ensure your visual language and identity is true to the attributes and values you want to portray and also resonates with the right audience you are aiming to attract. That is what makes our process so powerful. The strategy aims to resonate with your internal motivations, your market as well as your audience. The benefit of having a strategy also reduces friction caused between teams who rely on personal preference only when making decisions around visual identity.

Yes we do. We evaluate refunds on a case-by-case basis and we are open and willing to refund you if our process was followed and the resulting outcome does not meet our agreed needs.