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Let’s define your basic brand strategy and transform that into your unique visual identity.

Portraying your brand consistently, professionally and uniquely builds trust - and people buy from people they trust. Propel your business and grow revenue by attracting the right kind of clients and audience with a professional visual identity that's based on the strategy of your authentic brand.

define your brand identity

Stop the guess work

Get clarity on your brand and who you really want to be

Discover your attributes and personality

Clearly define your culture, voice and x-factor

Spend your time wisely

Reduce frustration with always up to date cloud hosted brand assets

Avoid confusion and frustration with a professional style guide

Build brand integrity with consistent, on-brand communication

Make better decisions

Attract and resonate with the right audience using outstanding visuals and messaging

Create compelling marketing messages​ that keep your audience top-of-mind

Express yourself with a unique and professional visual language and identity

Do you know you need a better brand but you’re unsure how to get there?

Are your brand visuals and logo outdated and not showcasing who you really are?

Do your visual, verbal and written communication efforts fall flat?

Are you unsure about your brand’s strategy and identity and what that actually means?

You shouldn't have to pay for a logo and a website only to find out that it doesn't solve the problem.

 

Suppliers with technical skills sell 'solutions' without meaning to clients all the time. Only for clients to find out after the sale, those efforts were futile and short-sighted.

We dig deeper to find meaning and longevity

Get brand clarity and identity consistency

Utilise the power of strategy to create and express your visual identity

Attract the right kind of audience

Resonate with the right clients and people to grow our revenue and audience

Use precious time and money more efficiently

Stop repeatedly trying to solve the same decisions-making problems

We get it. Defining your core brand identity and communicating that professionally and consistently can be daunting.

We, too, recognise the power that on-point messaging and design can have on your business or organisation.

 

We’re so confident in our process that we offer a full refund should you not be satisfied with the results.

Efficiency done right:

when our clients are empowered to make decisive visual, written and verbal communication choices that cut through the noise

 

Beauty done right:

when great graphic design is underpinned by defined strategy and design systems

Clients who trust us with their brand strategy and identity design

Our Process

At Tonic, we thrive on creating the best brand identity for your business using our tried-and-tested process to get you from unsure to clear and consistent:

 

5-Step

Brand Strategy & Identity Design

Process

Here's what some of our happy clients have to say about our brand strategy, logo design, identity design and style guide services

Managing Director
Food & Drinks eCommerce Brand

Tonic Branding is one of the best companies we have partnered with for all our branding needs - from brand activation to management; their inputs, professionalism and expertise have helped us achieve our goals, increase our footprint and achieve higher-than-expected brand performance.

Managing Director
Financial Services Brand

Sanmari has an extremely intuitive understanding of the strategic branding needs of a business and the importance of a well-developed brand strategy for building equity. Her methodical approach ensured seamless development and ideation and her input moulded the direction of the final outcome to something far greater than what I envisioned at the start. She is highly efficient and responsive person and an absolute joy to work with. Anyone looking to create or redesign their brand should look no further than Tonic Branding.

Founder
Business Coaching Brand

A professional experience from start to finish. We absolutely love the new branding, the entire creative process of bringing to life the very essence of our business is phenomenal. Now the world can see us as we see ourselves. Thank you Tonic Branding!

Propel your impact with top-rated packaged solutions

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PACKAGE 1

Brand Strategy

The first two steps toward creating a beautiful and on-brand visual identity are defining your strategy. These steps will give you insight into the foundation of your brand and provide the designer, developer or writer a clear map to use when making creative decisions to ensure that whatever gets created is always on-brand. Think of this as your blueprint before you start building your home.

Step 1: Strategy Facilitation

A live, in-person, facilitated discovery phase where we discover insights about your customer base, internal stakeholders, and project-specific goals and benchmarks. Typically discovery sessions last 4 hours. 

 


Step 2: Finding Summary

A comprehensive summary document that combines all of our facilitation insights, the brand attributes, user profiles and marketing priorities. We’ll organize this visually and deliver a comprehensive 8-page document

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PACKAGE 2

Brand Strategy & Identity Design

This takes everything from Package 1 and adds all your much-needed graphic design elements. All creative decisions are based on the strategy from Package 1 to show off your new identity in the most professional manner. Think of this as building your home with bricks and mortar after the blueprints have been signed off.

Step 1: Strategy Facilitation

A live, in-person, facilitated discovery phase where we discover insights about your customer base, internal stakeholders, and project-specific goals and benchmarks. Typically discovery sessions last 4 hours.



Step 2: Finding Summary

A comprehensive summary document that combines all of our facilitation insights, the brand attributes, user profiles and marketing priorities. We’ll organize this visually and deliver a comprehensive 8-page document.

 


Step 3: Creative Development

A visual encapsulation of your brand’s voice/tone and look/feel filtered through prompts. This essential step will help us set the broad compass direction for the visual identity, and allow you to collaborate with our process at a very early stage.


Step 4: Identity Design & Revisions


Identity Design

We design, refine and clearly define visual language assets as developed during the Creative Development phase such as your logotype, colour palette, primary and secondary typeface, supporting graphics and photography.

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PACKAGE 3

Brand Strategy, Identity Design & Style Guide

This is the full and recommended package option for those who want to make the best decisions when it comes to spending their time and budget. Your visual brand strategy is defined, your identity is designed and your style guide is developed to ensure that everyone who creates content for your brand beyond this process stays on brand. Great for those thinking of a website as part of their brand expression.

Step 1: Strategy Facilitation

A live, in-person, facilitated discovery phase where we discover insights about your customer base, internal stakeholders, and project-specific goals and benchmarks. Typically discovery sessions last 4 hours. 

 


Step 2: Finding Summary

A comprehensive summary document that combines all of our facilitation insights, the brand attributes, user profiles and marketing priorities. We’ll organize this visually and deliver a comprehensive 8-page document.

 


Step 3: Creative Development

A visual encapsulation of your brand’s voice/tone and look/feel filtered through prompts. This essential step will help us set the broad compass direction for the visual identity, and allow you to collaborate with our process at a very early stage.


Step 4: Identity Design & Revisions


Identity Design

We design, refine and clearly define visual language assets as developed during the Creative Development phase such as your logotype, colour palette, primary and secondary typeface, supporting graphics and photography.


 

Step 5: Style Guide & Cloud Hosting
 

Full Brand Style Guide

We develop the tool that will save you time, money and grey hair. A style guide is the list of guidelines and standards that keeps our brand looking and feeling like our brand. It is the very thing that keeps us consistent.

 

Cloud Assets

A brand is only as good as its functionality. We take all of your brand assets as defined during step 4 and export those assets into different formats and sizes to a cloud folder hosted by us. The shareable link to these assets is embedded within the electronic brand guide document. Simply email the brand guide to anyone working on your brand.

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Packages & Pricing 

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Request a Quote

By filling in this form you'll be subsribed to my newsletter. Don't worry, no spam. You can unsubscribe at any  time.

You’re only a few clicks away from unlocking brand bliss.

How much longer can you afford to waste time, money and effort on visual communication efforts that do not represent the real you?

 

Your current efforts at clearly and efficiently communicating your brand attributes are not paying off...

 

A well-defined and beautifully expressed visual identity can become one of your organisation's greatest assets.

Follow these simple steps to get your brand working for you

Step 1: Call us

We are ready to take your call and give free advice while we talk

Step 2: Make a booking

We will set up the first step in our 5-step process by booking the venue and date

Step 3: Grow exponentially

Enjoy the benefits of growing your organisation to its full potential

FREE GUIDE

What creates a successful brand?

Download our free guide to learn the five key steps that your brand needs to have in place in order to create a successful brand identity.

Download our free guide to learn the five key steps your brand needs to have in place to create a successful brand identity.

It’s a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo.

Your branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognise you instantly.

Telling the story of your brand goes far beyond an attractive colour palette and a distinctive logo. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.

 

Download our free guide to learn about the five key steps your brand needs to have in place that will set you on the right path to a solid brand identity.

◉ Learn why strategy has a crucial influence on your brand identity and how it should always be the first step in your process


◉ Understand how to tell your brand’s story and why a great story will help your customers to engage with your business


◉ Discover why knowing your audience is crucial to engaging your customers and how to create an ideal customer avatar


◉ See how important the visual identity and design elements of your brand are when you want to make a great first impression


◉ Learn about brand style guides and how these provide a visual reference for how your branding is used across different mediums

Download Guide Anchor
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