Amivent
BRAND STRATEGY & IDENTITY DESIGN
Amivent Clinics are national affordable clinics bridging the gap between public and private healthcare
Amivent
BRAND STRATEGY & IDENTITY DESIGN
Amivent Clinics are national affordable clinics bridging the gap between public and private healthcare
Let’s define your basic brand strategy and transform that into your unique visual identity.
Portraying your brand consistently, professionally and uniquely builds trust - and people buy from people they trust. Propel your business and grow revenue by attracting the right kind of clients and audience with a professional visual identity that's based on the strategy of your authentic brand.
Stop the guess work
Get clarity on your brand and who you really want to be
Discover your attributes and personality
Clearly define your culture, voice and x-factor
Spend your time wisely
Reduce frustration with always up to date cloud hosted brand assets
Avoid confusion and frustration with a professional style guide
Build brand integrity with consistent, on-brand communication
Make better decisions
Attract and resonate with the right audience using outstanding visuals and messaging
Create compelling marketing messages that keep your audience top-of-mind
Express yourself with a unique and professional visual language and identity
Do you know you need a better brand but you’re unsure how to get there?
Are your brand visuals and logo outdated and not showcasing who you really are?
Do your visual, verbal and written communication efforts fall flat?
Are you unsure about your brand’s strategy and identity and what that actually means?
You shouldn't have to pay for a logo and a website only to find out that it doesn't solve the problem.
Suppliers with technical skills sell 'solutions' without meaning to clients all the time. Only for clients to find out after the sale, those efforts were futile and short-sighted.
We dig deeper to find meaning and longevity
Get brand clarity and identity consistency
Utilise the power of strategy to create and express your visual identity
Attract the right kind of audience
Resonate with the right clients and people to grow your revenue and audience
Use precious time and money more efficiently
Stop repeatedly trying to solve the same decisions-making problems
We get it. Defining your core brand identity and communicating that professionally and consistently can be daunting.
We, too, recognise the power that on-point messaging and design can have on your business or organisation.
We’re so confident in our process that we offer a full refund should you not be satisfied with the results.
Efficiency done right:
when our clients are empowered to make decisive visual, written and verbal communication choices that cut through the noise
Beauty done right:
when great graphic design is underpinned by defined strategy and design systems
Our Process
At Tonic, we thrive on creating the best brand identity for your business using our tried-and-tested process to get you from unsure to clear and consistent:
5-Step
Brand Strategy & Identity Design
Process
Here's what some of our happy clients have to say about our brand strategy, logo design, identity design and style guide services
Managing Director
Food & Drinks eCommerce Brand
Tonic Branding is one of the best companies we have partnered with for all our branding needs - from brand activation to management; their inputs, professionalism and expertise have helped us achieve our goals, increase our footprint and achieve higher-than-expected brand performance.
Managing Director
Financial Services Brand
Sanmari has an extremely intuitive understanding of the strategic branding needs of a business and the importance of a well-developed brand strategy for building equity. Her methodical approach ensured seamless development and ideation and her input moulded the direction of the final outcome to something far greater than what I envisioned at the start. She is highly efficient and responsive person and an absolute joy to work with. Anyone looking to create or redesign their brand should look no further than Tonic Branding.
Founder
Business Coaching Brand
A professional experience from start to finish. We absolutely love the new branding, the entire creative process of bringing to life the very essence of our business is phenomenal. Now the world can see us as we see ourselves. Thank you Tonic Branding!
Propel your impact with top-rated packaged solutions
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PACKAGE 1
Brand Strategy
The first two steps toward creating a beautiful and on-brand visual identity are defining your strategy. These steps will give you insight into the foundation of your brand and provide the designer, developer or writer a clear map to use when making creative decisions to ensure that whatever gets created is always on-brand. Think of this as your blueprint before you start building your home.
Step 1: Strategy Facilitation
A live, in-person, facilitated discovery phase where we discover insights about your customer base, internal stakeholders, and project-specific goals and benchmarks. Typically discovery sessions last 4 hours.
Step 2: Finding Summary
A comprehensive summary document that combines all of our facilitation insights, the brand attributes, user profiles and marketing priorities. We’ll organize this visually and deliver a comprehensive 8-page document
PACKAGE 2
Brand Strategy & Identity Design
This takes everything from Package 1 and adds all your much-needed graphic design elements. All creative decisions are based on the strategy from Package 1 to show off your new identity in the most professional manner. Think of this as building your home with bricks and mortar after the blueprints have been signed off.
Step 1: Strategy Facilitation
A live, in-person, facilitated discovery phase where we discover insights about your customer base, internal stakeholders, and project-specific goals and benchmarks. Typically discovery sessions last 4 hours.
Step 2: Finding Summary
A comprehensive summary document that combines all of our facilitation insights, the brand attributes, user profiles and marketing priorities. We’ll organize this visually and deliver a comprehensive 8-page document.
Step 3: Creative Development
A visual encapsulation of your brand’s voice/tone and look/feel filtered through prompts. This essential step will help us set the broad compass direction for the visual identity, and allow you to collaborate with our process at a very early stage.
Step 4: Identity Design & Revisions
Identity Design
We design, refine and clearly define visual language assets as developed during the Creative Development phase such as your logotype, colour palette, primary and secondary typeface, supporting graphics and photography.
PACKAGE 3
Brand Strategy, Identity Design & Style Guide
This is the full and recommended package option for those who want to make the best decisions when it comes to spending their time and budget. Your visual brand strategy is defined, your identity is designed and your style guide is developed to ensure that everyone who creates content for your brand beyond this process stays on brand. Great for those thinking of a website as part of their brand expression.
Step 1: Strategy Facilitation
A live, in-person, facilitated discovery phase where we discover insights about your customer base, internal stakeholders, and project-specific goals and benchmarks. Typically discovery sessions last 4 hours.
Step 2: Finding Summary
A comprehensive summary document that combines all of our facilitation insights, the brand attributes, user profiles and marketing priorities. We’ll organize this visually and deliver a comprehensive 8-page document.
Step 3: Creative Development
A visual encapsulation of your brand’s voice/tone and look/feel filtered through prompts. This essential step will help us set the broad compass direction for the visual identity, and allow you to collaborate with our process at a very early stage.
Step 4: Identity Design & Revisions
Identity Design
We design, refine and clearly define visual language assets as developed during the Creative Development phase such as your logotype, colour palette, primary and secondary typeface, supporting graphics and photography.
Step 5: Style Guide & Cloud Hosting
Full Brand Style Guide
We develop the tool that will save you time, money and grey hair. A style guide is the list of guidelines and standards that keeps our brand looking and feeling like our brand. It is the very thing that keeps us consistent.
Cloud Assets
A brand is only as good as its functionality. We take all of your brand assets as defined during step 4 and export those assets into different formats and sizes to a cloud folder hosted by us. The shareable link to these assets is embedded within the electronic brand guide document. Simply email the brand guide to anyone working on your brand.
