South African State Theatre
BRAND REFRESH, BRAND MANAGEMENT, INTERNAL & EXTERNAL BRAND EXPRESSION
The South African State Theatre is the biggest theatre complex in Africa boasting six theatres that welcome international talent to its stages. Tonic was closely involved in their brand refresh and offers continual brand management services while also contributing to their internal and external brand expression in the form of marketing shows and annual reports to name a few. All this happens in collaboration with their internal marketing, creative production and sales team.