Mont Blanc do not sell pens, they sell art in the form of pens. Owning one of their masterpieces is a huge feather in many an affluent individual's cap. These limited edition pens are bought and kept under lock and key as collector's items and later re-sold for huge profits. If one has the heart to do so. This product launch celebrated the addition of Disney's Mickey Mouse range to the collection and Tonic was there to capture the product and people.