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Let’s define your basic brand strategy and transform that into your unique visual identity.

Portraying your brand consistently, professionally and uniquely builds trust - and people buy from people they trust. Propel your business and grow revenue by attracting the right kind of clients and audience with a professional visual identity that's based on the strategy of your authentic brand.

define your brand identity

Stop the guess work

Get clarity on your brand and who you really want to be

Discover your attributes and personality

Clearly define your culture, voice and x-factor

Spend your time wisely

Reduce frustration with always up to date cloud hosted brand assets

Avoid confusion and frustration with a professional style guide

Build brand integrity with consistent, on-brand communication

Make better decisions

Attract and resonate with the right audience using outstanding visuals and messaging

Create compelling marketing messages​ that keep your audience top-of-mind

Express yourself with a unique and professional visual language and identity

Do you know you need a better brand but you’re unsure how to get there?

Are your brand visuals and logo outdated and not showcasing who you really are?

Do your visual, verbal and written communication efforts fall flat?

Are you unsure about your brand’s strategy and identity and what that actually means?

You shouldn't have to pay for a logo and a website only to find out that it doesn't solve the problem.


Suppliers with technical skills sell 'solutions' without meaning to clients all the time. Only for clients to find out after the sale, those efforts were futile and short-sighted.

We dig deeper to find meaning and longevity

Get brand clarity and identity consistency

Utilise the power of strategy to create and express your visual identity

Attract the right kind of audience

Resonate with the right clients and people to grow our revenue and audience

Use precious time and money more efficiently

Stop repeatedly trying to solve the same decisions-making problems

We get it. Defining your core brand identity and communicating that professionally and consistently can be daunting.

We believe our clients should be empowered to make their own decisions when it comes to clearly and consistently communicating their identity - verbal, written and visual.


Why shouldn't you win with a defined strategy that's paired with clear messaging and professional graphic design that cuts through the clutter and gives your competition a run for their money?

We, too, recognise the power that on-point messaging and design can have on your business or organisation.


We’re so confident in our process that we offer a full refund should you not be satisfied with the results.

Efficiency done right:

when our clients are empowered to make decisive visual, written and verbal communication choices that cut through the noise


Beauty done right:

when great graphic design is underpinned by defined strategy and design systems

Clients who trust us with their brand strategy and identity design

Our Process

At Tonic, we thrive on creating the best brand identity for your business using our tried-and-tested process to get you from unsure to clear and consistent:



Brand Strategy & Identity Design


Here's what some of our happy clients have to say about our brand strategy, logo design, identity design and style guide services

Managing Director
Food & Drinks eCommerce Brand

Tonic Branding is one of the best companies we have partnered with for all our branding needs - from brand activation to management; their inputs, professionalism and expertise have helped us achieve our goals, increase our footprint and achieve higher-than-expected brand performance.

Managing Director
Financial Services Brand

Sanmari has an extremely intuitive understanding of the strategic branding needs of a business and the importance of a well-developed brand strategy for building equity. Her methodical approach ensured seamless development and ideation and her input moulded the direction of the final outcome to something far greater than what I envisioned at the start. She is highly efficient and responsive person and an absolute joy to work with. Anyone looking to create or redesign their brand should look no further than Tonic Branding.

Business Coaching Brand

A professional experience from start to finish. We absolutely love the new branding, the entire creative process of bringing to life the very essence of our business is phenomenal. Now the world can see us as we see ourselves. Thank you Tonic Branding!

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