How do you know if you're being neglected by your creative agency? Are you being valued as a client? Are you being heard and made to feel part of the team?
It All Comes Down to Relationship Management
Agencies should make their clients feel heard and valued. Clients will remember that. As the famous saying goes...
People will forget what you say and what you do, but they won't forget how you made them feel.
Nurturing professional relationships can be compared to relationships in private life. Although they do not operate with the same content, the principles stay the same. Why? Because we are all people, and people run businesses. Think of the last interaction you had with your agency and ask yourself - did you feel heard and valued?
Comparing Professional and Private Relationships
What principles of relationships management do you apply with your friends and family? You have regular gatherings, you show interest in their lives, and you offer help when they are in need. The same goes for business relationships. You gather by meeting with your creative agency regularly, whether in real life or online, Your agency asks about your business and your family, and also offers you help in the form of services.
All relationships are based on some kind of socially accepted transaction, even if its on a subconscious level. Your creative agency should be doing the same.
Principles that Guide Brand Actions and Behaviours
At Tonic we understand that our clients are ambitious professionals who are on a path to create and share wealth. That's why we believe we are here to play a guiding role in our clients' journey to professional confidence and personal happiness. Of course, one way we enjoy doing this is by nurturing relationships with our clients. We value each and every client, because without them we have no purpose.
Besides transactional wins, Tonic also believes in spreading good wherever possible.
We believe in thriving. That no matter who we are, we can create opportunities for a better economy now, and a brighter future for next generations.
Get in touch if you'd like to spread good, by doing business good.
Sanmari Marais
Creative Director at Tonic Branding