Your logo can mean the difference between your business’ success or failure.
Think about it…
Ever seen a highly recognised company without a logo? No.
That’s because they don’t exist.
Fact is that successful companies like Nike, Apple, Starbucks, and Coca Cola, wouldn’t be where they are today if it weren't for their memorable logos.
Whether you’re a new business owner looking to design a brand new logo for your company, or an existing business owner wanting to rebrand, you’ll learn everything you need to know about how to design a logo in this post.
How to design a logo that’s eye-catching and memorable with these 6 tips:
1. Make it versatile
Versatility is KING of the logo world.
Whether you want to place your logo on social media, your website, a brochure, or your company vehicle, you want it to look good right?
This means that your logo needs to be flexible in terms of size to ensure that it looks good on both small and big platforms, for example, branded stationery and embroidery to building signage and billboard adverts.
To help you, here are a few things to remember when designing your logo:
● Never add drop shadows.
● Never add bevels.
● Don’t add too much detail.
2. Design it as a vector
The best logo design is always in a vector format.
So, what exactly is a vector?
A vector graphic is an artwork made up of lines, curves, and points based on mathematical equations, as opposed to the solid coloured square pixels that you’d find in most images.
This means that no matter how far you zoom in or out, your logo won’t lose quality and it’ll remain crisp.
3. Add colour later
Let’s talk colour…
Contrary to what you may think, you need to design your logo in black and white first before you even think about adding colour.
Because the design of your logo needs to be good enough on its own without relying on colour to rescue the design.
Once you’re happy with your logo’s design, you can start incorporating your colour/s. To keep your colours constant, you need to specify them in different industry-standard colour formats, including, CMYK, RGB, HEX, and PANTONE.
4. Choose the right fonts
Font is a fundamental part of any logo.
When choosing your logo font, you need to keep in mind that you’ll probably be using this font across various platforms - so it needs to be accessible and not restricted by any usage rights.
To choose the best font for your logo, keep the following in mind:
● Don’t choose more than two fonts.
● Don’t use trendy fonts.
● Use a font that reflects your business’ industry and persona.
● Choose fonts with appropriate usage licenses.
5. Keep it simple
Simplicity is key.
That being said, don’t ever confuse simple with boring.
Your logo needs to be simple enough to ‘tick’ all the technical boxes while still being visually appealing and communicating what your brand is about.
In essence, logo design is an art - it needs to be minimalist while still reflecting your brand perfectly.
6. Choose the best kind of logo
There are several different KINDS of logos for you to choose from. Such as:
Here you need to choose the type of logo that’ll work best for your company based on your target market, your marketing strategies, your industry, as well as the types of logos that your competitors are using.
If you were to decide to get your logo professionally designed, you need to avoid unethical practices, by hiring a logo design company that’s willing to share your logo’s open artwork files with you.
Otherwise, they’ll be “holding you hostage” in an attempt to get you to pay for more work.
What to do next:
Now that you’ve learned how to design a logo, you can choose to try it yourself, or you can hire a professional company to do it for you.
At Tonic, we know that company logo design can be tricky, which is why we want to help you design a one-of-a-kind logo.
Being a reliable Logo Design Company in South Africa, we offer the best logo design service that’ll get your brand recognised.
To find out more about our logo design service get in touch with us today!
Contact us if you'd like to spread good, by doing business good.
Creative Director at Tonic Branding