By now you’ve probably seen it.
The world is growing more and more digital every day.
For business owners, like you and me, that’s great. Because let’s face it - the digital world gives you endless online marketing opportunities.
Research shows that almost 4.66 billion people were active internet users as of October 2020. That’s around 59% of the global population.
So needless to say, if your business isn’t delving into this huge market and staying on top of exciting digital tactics, you’re missing out BIG TIME!
But which present digital marketing tactic is worth pursuing?
The answer is online interactive brochures.
But before we discuss the reasons why you should create an online interactive brochure for your business, let’s get the biggest question out of the way.
What is an Online Interactive Brochure?
Put simply, an online interactive brochure plays the same role as a traditional paper brochure - informing your prospective customers about your business and its offerings.
However, unlike a traditional brochure which can only be accessed physically in specific locations, online interactive brochures open up a whole new world of opportunity for your business, since it can be accessed by your customers at any time and any place as long as they have an internet connection.
Additionally, it can also show off eye-catching elements such as clickable buttons, hyperlinks, and animation.
This innovative solution makes your reach unlimited and ensures that your business gets out there quickly and efficiently.
5 Benefits of an Online Interactive Brochure:
1. It has the wow factor
Get to attract customers like never before.
Online interactive brochures are something brand new to consumers - It's like the shiny new toy that everyone wants.
With it, you get to offer your prospects an immersive experience by drawing them in with audio, video, animation, and slideshows.
With endless layout and design opportunities, you’re able to not only attract your ideal customers but also keep them engaged long enough to convince them to take action.
These can be in the form of digital magazines, eBooks, interactive online documents, and can even go so far as to serve as a mini-website if you’d like.
Here's an example of a online interactive brochure we did for a client in the entertainment industry:
2. Real-time updates
Now you can keep your clients up to date on your latest product and/or service offerings at all times.
Since these brochures are hosted online, you get to keep them updated - in real-time.
This way both your sales personnel and customers will stay informed with your latest offerings - leading to more sales and higher profits.
3. Easily shareable via a link
Word of mouth taken to a whole new level.
With an easily shareable link, your reach will expand exponentially, with your brochure reaching people in places that you never even dreamed possible.
Naturally, these brochures are also excellent to use for marketing campaigns that have specific timeframes and eventually expire, since you’re able to share them on social networks, email, or as a standalone URL.
And what's more? You can even embed the brochure into your web pages, or blog posts to ensure maximum impact.
4. Available on both mobile and desktop
Effective targeting is key to business success.
Another great thing about online interactive brochures is that it gives you the option to target your ideal customers on both mobile and desktop devices.
E.g. If you’re a B2B business owner and you know that your clients are mostly found on their desktops during working hours, you can send them your online brochure via email, making it extremely likely for them to open it on the spot.
5. Integrated CTA (call-to-action) buttons
Get your prospective customer to take action right then and there.
It’s a fact. With the busy world we live in, filled with endless options of products and services to choose from, consumers’ attention span has hit an all-time low.
Therefore, once you have their attention, you need to give them the option to take action right away. You can do this by hyperlinking your CTA buttons in your brochure.
Conclusion
As the digital world progresses, it’s extremely important for businesses to stay up to date with the latest digital discoveries and marketing tactics.
If not, your business will fall behind.
By creating an online interactive brochure, your businesses’ reach will greatly expand - giving you the opportunity to gain more clients easily.
On top of that, your customers will always stay up to date on your offerings, creating customer satisfaction and loyalty.
Need help creating an online brochure for your business?
We’ll be happy to help. Head over to our contact page and fill in your details. We’ll be in contact with you shortly.
Get in touch if you'd like to feel good, by doing business good.
Sanmari Marais
Creative Director at Tonic Branding