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4 Reasons Why Your Business Needs The Best Brand Strategy To Be Successful

Updated: Jan 15, 2021


Why are some businesses successful, and others not?

If you’re an aspiring or existing business owner, you’ve probably asked yourself this question numerous times.

You may have heard someone say, “all it takes is hard work and dedication”.


The truth is that while hard work and dedication are both extremely important factors, it won’t do you any good if you don’t have a plan.

Just think about it... A business without a plan is like a rowboat without a paddle - hoping that the tides will get you to your destination.

It’s just not going to happen.

That’s where your plan, better known as your brand strategy comes in.

By creating and implementing the best brand strategy that suits your business goals, you’ll know exactly how to reach your destination and set your business up for long-term success.

But first, what exactly is a brand strategy?


Brand Strategy Explained

In simple terms, a brand strategy is a long term plan to achieve specific and well-defined goals. It defines rules and guidelines on how, where, when, and to whom you need to communicate your brand messages to achieve the best possible results.

4 reasons why you need to create the best brand strategy for your business

1. It’ll help you define your primary and secondary customers

Customers are the heart of any business. Without them, your business can’t exist.

By developing a brand strategy, you’ll be able to discover not only who your customers are, but you’ll also discover their greatest desires and biggest frustrations.

By having access to this vital information, you’ll be able to better communicate with your customers, resulting in more sales and higher profits.

2. Help align your goals with your customers’ needs

Having business goals that aren’t aligned to your customers’ needs will harm your business.

That’s why you need to ensure that you always keep their needs in mind when setting up your goals.

By having goals that align with your customers’ needs, you’ll be adding value to their lives, resulting in their loyalty to your brand.

3. Guide you in creating your ideal brand story

People like stories, but they also like transparency.

Your prospect customers want you to tell them the story of your brand. I.e. what your brand stands for, why it cares about client needs, where it comes from, and how you’ll be able to help them.

It’s extremely important for your brand story to create an emotional connection. Therefore, it is vital that you include your brand’s key attributes, such as your tone of voice, brand substance and brand personality, etc.

4. Give you the “tools” to implement the best identity design for your company

Finally, your brand strategy will guide the design look & feel of your brand identity.

By planning all elements of your brand strategy, you’ll effortlessly be able to combine all these elements to create the foundation of your visual identity, such as your logo, fonts, and colours that represent your brand perfectly.

At Tonic we understand that you want your business to succeed long-term. In order to do that, you need a winning brand strategy that’ll help you not only identify your ideal audience but also help develop your brand in a way that'll attract clients constantly.

The problem is that you have no idea where to start and you’re afraid that you’ll end up wasting your time and money if you make the wrong choices.

And now… you’re stuck, overwhelmed, and utterly demotivated.


We understand, and we want to help you develop the perfect brand strategy for your business that’ll set you up for success.

With our Brand Strategy and Identity Design Service we do it all for you:

  • A detailed discovery session on your primary and secondary customers.

  • A professionally crafted business identity that aligns your goals with your customers’ needs.

  • Your own clearly defined brand personality, including, your voice & tone, look & feel, as well as your value proposition.

  • A complete logo design with mock-ups and revisions.

  • A full Brand Style Guide, outlining the correct logo usage, supporting images, style rules, as well as errors to avoid.



The key to your brand’s success lies in strategy.

By having the best brand strategy for your business, you’ll be able to communicate with your customers effectively, create a captivating brand story, as well as represent your brand in the best way possible.

In turn, this will result in customer loyalty, and finally long-term success.

Get in touch if you'd like to feel good, by doing business good.

Sanmari Marais

Creative Director at Tonic Branding


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